Learning task module 3

 

A: ENGAGE

Instruction: Based on your own understanding, kindly define the following terminologies:

A: DIGITAL MARKETING PLAN

A digital marketing plan is a document that includes the goals of a company.

B: ACTION PLAN

An action plan helps the goals, objectives, indicators, strategy, and action while running your business to achieve a goal.

B. EXPLORE & EXPLAIN

1. What are the different phased approaches?

The phases of your marketing should include analysis, implementation, and evaluation phases.

2. What are the different planning processes?

strategic plans, tactical plans, operating plans, and project plans.

3. What are the different factors in digital plan structure?

Your digital marketing plan has to take into account the following so nothing is forgotten: SEO, analytics, web positioning, strategies, social media, goals, and metrics.

4. What is an action plan?

A marketing action plan is what businesses use to develop and execute marketing strategies.

5. What is a digital marketing plan? 

A digital marketing plan is a document that outlines the marketing goals pursued by a company. It encompasses strategies, timelines, channels, and budget.

C. ELABORATE & EVALUATION  

1. Strategic Plan

2. Developing

3. Budget Planning

4. Forecasting

5. Budget

6. Action Plans

7. Goals

8. Theme-based phasing

9. Business-based phasing 

10. Calendar-based phasing